Gatlinburg, Tennessee — Full Report
Gatlinburg STR & Hospitality
Market Report 2026
The most comprehensive data-driven analysis of Gatlinburg’s short-term rental and lodging market available to private investors, operators, and advisory teams.
The Gatlinburg STR & Hospitality Market Report 2026 is a full-depth intelligence product covering every dimension of Gatlinburg’s short-term rental, hotel, and lodging market. Spanning 86 pages across 22 structured sections, it combines STR performance benchmarks, occupancy and ADR trend analysis, submarket breakdowns, real estate transaction comparables, cap rate modelling, forward demand projections, and regulatory context into a single, decision-ready document. It is designed for STR investors evaluating acquisition targets, operators benchmarking existing portfolios, lenders and equity partners conducting market-level due diligence, and advisory professionals building investment theses in the Smokies corridor.
What’s Covered
Top-line findings, market verdict, and the key numbers every reader needs before going deeper.
Curated demand drivers, structural tailwinds, and the competitive moats that define this market.
Regional economy, employment base, infrastructure, and macro context for Sevier County.
National park visitation trends, drive-market catchment analysis, and traveller-origin mapping.
Active listing counts, listing type mix, platform distribution, and aggregate revenue benchmarks.
Market-wide and segment-level occupancy rates, multi-year trend lines, and peer-market comparison.
ADR by property type, bedroom count, and submarket — with pricing power and rate elasticity analysis.
Gross revenue distributions, RevPAR benchmarks, and top-quartile performance thresholds.
Neighbourhood-level performance differentials — downtown, Arts & Crafts corridor, mountain access zones, and beyond.
Month-by-month demand cadence, peak and shoulder season dynamics, and booking lead-time profiles.
Active supply growth rate, new-build activity, conversion pipeline, and supply-demand balance projections.
Operator concentration, institutional presence, and how top-performing listings differentiate on price and quality.
Traditional hotel supply, branded vs. independent split, and the STR-hotel demand interaction effect.
Residential and cabin pricing trends, active inventory, days-on-market, and buyer-seller dynamics.
On-market and recent closed transaction data with price-per-key, GRM, and gross revenue multiples.
Cap rate ranges by property tier, prevailing yield expectations, and compression/expansion dynamics.
Base, upside, and stress-case return modelling across representative acquisition price points.
Current STR licensing framework, zoning restrictions, lodging tax obligations, and pending regulatory developments.
Demand concentration risk, supply overhang scenarios, weather and natural disaster exposure, and platform dependency.
Near-term demand trajectory, ADR pressure points, supply delivery schedule, and rate forecast range.
Actionable positioning guidance for acquirers, operators, and repositioning investors in the current cycle.
Full disclosure of all data sources, collection periods, analytical methods, and limitations of the analysis.
“Every data point in this report is drawn from primary or verified secondary sources — STR performance databases, lodging tax filings, national park visitor records, and on-market transaction analysis.”
Gatlinburg Full Report
- Instant PDF download
- Single-user licence
- 86 pages / 82 graphics / 22 sections
- Sourced from primary & verified secondary data
- Published April 2026 — current-cycle analysis
Download the free Gatlinburg Market Snapshot — 5 pages of real data drawn directly from this report. No email required.
Gatlinburg LITE Report
Key data and strategic conclusions in a condensed 12-section format — ideal if you want the headline numbers without the full depth.
View LITE Report →Pigeon Forge Market Report
The same rigorous methodology applied to Gatlinburg’s closest neighbour — the Smokies’ family entertainment and attractions hub.
View Pigeon Forge Report →