Research Reports

Market Reports

Great Smoky Mountains  ·  STR & Hospitality Intelligence

Each report is built from the ground up using primary and secondary data sources — STR performance databases, lodging tax filings, national park visitor statistics, demographic data, planning records, and on-market transaction analysis. Two markets, two editions each.

Not sure which edition is right for you? The Full Report is the complete research product — every section, every graphic, every data table. The LITE Edition covers the core market and performance data at a lower price point, ideal if you want the essential numbers without the full depth.

Gatlinburg, Tennessee

Gateway to the Great Smoky Mountains National Park — the most-visited national park in the United States with 13.3 million annual visitors.

Complete Research Product

Gatlinburg Full Report

20

Sections

82

Graphics

86

Pages

The complete Gatlinburg market intelligence report. Covers STR pricing, occupancy, hotel benchmarks, visitor trends, real estate market, infrastructure, investment risk index, and growth forecast — with every data graphic and table included.

Download free sample first →

Essential Market Data

Gatlinburg LITE Edition

13

Sections

18

Graphics

35

Pages

The core Gatlinburg market data at a lower price point. Covers visitor trends, STR market overview, accommodation supply, pricing and occupancy performance, real estate market, roads and infrastructure, investment risk index, and growth forecast.

Download free sample first →

Pigeon Forge, Tennessee

Home to Dollywood — the most-visited ticketed attraction in the Southeast — and a 10M+ annual visitor draw.

Complete Research Product

Pigeon Forge Full Report

22

Sections

80

Graphics

85

Pages

The complete Pigeon Forge market intelligence report. Covers the full STR and hospitality landscape including Dollywood's demand impact, STR pricing and occupancy, hotel performance, real estate market, infrastructure, investment risk, and growth forecast.

Essential Market Data

Pigeon Forge LITE Edition

12

Sections

18

Graphics

v

35

Pages

The core Pigeon Forge market data including Dollywood demand analysis, STR market overview, accommodation supply, pricing and occupancy performance, real estate market, roads and infrastructure, investment risk index, and growth forecast.

Not ready to buy yet?

Download the free Gatlinburg Market Snapshot — a 5-page sample drawn from the full Gatlinburg report. See the quality and depth of the research before you commit.

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